Hey, I’m Michael.
I’m a professional pitcher turned strategic creative.
I’ve spent the last decade learning that the stories that move us deserve our most disciplined craft. I believe visual storytelling is a powerful tool that shapes human perception and behavior. My work is centered on the conviction that what we consume defines our perspective, and our perspective defines how we engage with the world.
Currently, I am a Creative Specialist at Compassion International. My work involves high-level creative strategy and execution within our global partner and influencer channels. In an age of digital noise and "AI slop," my role is to lead creative efforts for high-profile partnerships—building dignity-centered narratives that move past shallow engagement to invite people into genuine, lifelong connection.
Strategic Impact & Portfolio
Selected creative deliverables, design systems, and cinematography archives available below.
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Creative for high-velocity creative strategy and execution within the Artist, Event, and Influencer channels.
Brand Contextualization: Lead creative execution for major partnerships across Artist, Event, and Influencer channels. Standout partners include: BibleProject, Dude Perfect, Crowder, for KING & COUNTRY, and Amy Grant.
Touchpoint Analysis: Initiated and executed a gap analysis of partner touchpoints to standardize brand consistency from event acquisition to long-term retention.
Product Launch: Creative lead for the "Compassion Nurtures" portfolio expansion, designing market-test assets and messaging.
International Production: Directed and produced field content in international environments for use in digital and event-based appeals.
Cross-Functional Delivery: Manage the integration of global brand standards into high-profile partner aesthetics across film, digital, and environmental displays.
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Lead architect for the brand’s national entry into the United States market.
Brand Architecture: Designed the visual and narrative framework for the U.S. launch, establishing the organization’s domestic identity.
Productization: Restructured academic offerings into clear "Hall Blueprints," creating pricing transparency and a simplified sales portfolio.
Onboarding Infrastructure: Designed the digital and operational "Path to a Hall" for students and tutors, reducing friction in the recruitment funnel.
Platform UX/UI: Improved the design and user experience for the "MyHall" digital platform to support national scale.
Growth Systems: Built the marketing collateral and campaign strategies that enabled the successful launch of the first American Halls.
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Full-service production management for projects in the non-profit and corporate sectors.
Strategic Direction: Managed the entire creative lifecycle from client discovery to final delivery.
Team Leadership: Led multidisciplinary teams of filmmakers, animators, and designers to execute complex brand and narrative strategies.
Operational Management: Managed P&L, contractor relations, and project timelines for an agency for nearly a decade.
Standout clients include: #TeamWater (MrBeast & Mark Rober), Tracksmith, SunBum, To Write Love On Her Arms, Switchfoot.
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Digital pivot and product launch strategy during COVID-19.
Digital Product Innovation: Developed a B2B corporate experience package to replace physical retail revenue during the pandemic.
Campaign Direction: Directed the launch of the "Sailor Wallet," overseeing all film and digital marketing assets.
My Leadership Philosophy
My approach to creative direction is built on five pillars of human-centered leadership:
Steadfastness: I prioritize consistency and dependable strength. In a fast-shifting industry, I move with integrity—maintaining steadiness when circumstances change and carrying responsibilities with patience and loyalty.
Wisdom: I value clarity and nuance. Before acting, I seek to see the whole picture, weighing what is meaningful and lasting. This involves being mindful of context, history, and the slow work of discernment.
Peacemaking: I work toward healthy relationships and restored order. I believe in honest conversation and the move toward resolution with courage and gentleness. I seek to restore clarity, stability, and dignity in every collaborative environment.
Imagination: I see possibility where others see constraints. Creative thinking helps me reimagine what could be, opening room for transformation and a future that exceeds current expectations.
Formation: I care about the development of the whole person. Professional growth is a slow process of habit and reflection. I aim to lead by example, helping teams reach their full potential through intentional rhythms and supportive leadership.
Education
Columbia International University Master of Business Administration (MBA)
Cornell University Strategic Storytelling Certificate
Western Seminary Master of Theology (ThM), Theology of the Arts
Tel Aviv University Hebrew Ulpan (Linguistic & Cultural Immersion)
Flagler College Bachelor of Arts (BA), Graphic Design